At Publicgoode, we’re here to help you build a business that’s not just successful, but consciously good—for your people, your purpose, and the world. We blend philosophy, psychology, and business strategy to prove that ethical, aware, and human-centered workplaces outperform those chasing short-term gains or stuck in unconscious habits. This isn’t about lofty ideals—it’s about real, practical steps to live out your values every day.
Building Value Through Conscious Business: We believe that businesses thrive when they operate with purpose, integrity, and a deep awareness of their impact. Drawing from the core ideas of Conscious Business, we guide organisations to create lasting value for all stakeholders by embedding consciousness into every decision and action. Here’s how we approach it:
Consciousness in Business: Publicgoode champions a model where businesses act with self-awareness, integrity, and a clear sense of purpose. Leaders and teams are encouraged to stay mindful of their choices, values, and ripple effects—shifting the focus from profit alone to meaningful impact on employees, customers, and society.
Core Values Over Ego: We help organisations align their practices with ethical foundations like honesty, accountability, and respect. Ego-driven behaviours—such as blame or defensiveness—erode trust and stall progress. In contrast, Publicgoode fosters value-driven decisions that build collaboration, strengthen relationships, and drive sustainable success.
Conscious Leadership: Publicgoode equips leaders with practical principles to lead with clarity and responsibility:
Absolute Responsibility: Own your actions and outcomes fully, without pointing fingers at external factors or others.
Real Integrity: Stay true to your values, even when the path is tough or unpopular.
Genuine Communication: Communicate with honesty and respect, tackling challenges head-on rather than sidestepping or manipulating.
Stronger Teams Through Interpersonal Communication: We enhance how people connect by promoting active listening, clear expression of needs, and constructive conflict resolution. Publicgoode’s approach builds cohesive, resilient teams that power organisational success.
Beyond Just Profit: Profitability is essential, but Publicgoode redefines success by prioritising value creation for all—employees, customers, and communities—not just shareholders. We believe purpose and meaning are the true drivers of long-term growth and resilience.
Self-Awareness and Growth: Personal and organisational growth go hand in hand. Publicgoode encourages leaders and teams to reflect on their behaviours, emotions, and assumptions. Through mindfulness and self-awareness practices, we unlock potential and foster continuous improvement.
Practical Tools for Action: Publicgoode offers actionable frameworks to bring conscious principles to life:
Creativity vs. Victim Mindset: Shift from reactive excuses to proactive solutions.
Conscious Negotiation & Decision-Making: Make choices that reflect your values and serve the greater good.
Publicgoode’s philosophy is grounded in a holistic approach to business advisory, encapsulated by the following principles:
Interconnected Success:
Belief: Success in business is not achieved in isolation but through an intricate web of relationships, technology, culture, and policy. PublicGoode believes in advising clients to consider the broader ecosystem in which they operate.
Innovation as a Continuum:
Principle: Innovation should not be a one-off event but a continuous process. PublicGoode encourages businesses to foster a culture of perpetual innovation, adapting to new technologies, market changes, and societal shifts.
Empowerment at Every Level:
Focus: Empowerment extends beyond the individual to teams, organisations, and communities. PublicGoode’s philosophy includes empowering clients with knowledge, skills, and strategic foresight, believing that empowered entities make better decisions and drive sustainable growth.
Ethical Stewardship:
Commitment: Ethical considerations are paramount. PublicGoode promotes a philosophy where business success aligns with ethical practices, social responsibility, and environmental stewardship. They advocate for businesses to be good stewards of both their immediate environments and the broader world.
Adaptability in Action:
Approach: The only constant in modern business is change. PublicGoode’s philosophy includes advising clients to be agile, resilient, and adaptable, preparing them to navigate through uncertainties with strategic foresight.
Integration of Technology:
Vision: Technology, especially emerging technologies like blockchain, should be integrated thoughtfully to enhance efficiency, transparency, and security. PublicGoode sees technology not just as a tool but as a transformative force that can redefine business models.
Cultural Cohesion:
Value: A strong, positive corporate culture is the backbone of any thriving business. PublicGoode emphasises creating and nurturing cultures that align with company values, enhance employee engagement, and foster a sense of community and purpose.
Holistic Well-being:
Consideration: Success is not measured by financial metrics alone. PublicGoode advocates for the well-being of individuals within the organisation, recognising that personal growth, mental health, and work-life balance contribute significantly to overall business performance.
